I lead UX for enterprise SaaS, AI products, and fintech platforms — turning complex, data-heavy systems into experiences people actually want to use.
Trusted by teams at
UX Design Leader · Design Ops · Design Evangelist & Mentor
Biography
I'm a UX design leader with 16+ years of experience building AI-driven and enterprise SaaS products across telecom, fintech, e-commerce, and B2B industries.
I've led design teams of up to 8 designers and collaborated globally across India, Jordan, and distributed remote teams. My work connects business goals with human needs — from discovery to delivery.
Core Expertise
Tools & Technologies
Companies
Currently I have a team of 8 excellent designers, shared researchers, and copywriters worldwide. Handling Global design department for – OLX Finance, Dealers Finance, Classified and managing the Design Ops for OLX Autos design team
Designing products where intelligence meets intuition.
Designing AI-powered tools for data scientists and analysts. From prompt interfaces to automated workflow builders using N8N and VAPI.
Design systems, ops governance, and ROI-driven UX. Transforming complex, data-heavy workflows into intuitive enterprise experiences.
Led design teams of up to 8 across global distributed teams. Workshop facilitation, design sprints, and cross-functional alignment.
Each project represents real impact on users, teams, and business metrics.
01
OLX · Consumer Finance
Redesigned the end-to-end loan pre-approval journey for LATAM markets. Reduced approval time from 12-15 days to 6-9 days and dramatically improved top-of-funnel conversion through targeted UX research and iterative design sprints.
02
OLX · Enterprise
Automated a manual loan workflow for ops teams. Reduced decision time from 2 days to 1 and scaled capacity from 225 to 400 loans.
03
ShopClues
Redesigned mobile search filters with quick-filter patterns. +20% engagement, +16% filter conversion, and 1.7% overall conversion uplift.
04
TravelTriangle
Rebuilt the travel-agent portal with a focus on information architecture and onboarding. Reduced learning curve by 30%.
05
AI · HRTech Productivity
AI-powered HR tool that streamlines resume screening and first-round interviews. Designed and implemented an automated resume screening workflow using N8N. Integrated VAPI to deploy an intelligent voice agent that conducts initial candidate interactions — enabling HR teams to save over 5% of total time in candidate evaluation.
06
OLX · Design Ops
Concentrating on developing efficient workflows that support both team productivity and the alignment of design outcomes with business objectives.
My Role
Act as an owner — keeping a sense of responsibility and accountability for workflow change. Smart decision-making helped prioritize informed and strategic feedback from the team before implementing. Empowering the team by assigning specific operational tasks to each designer, leveraging individual strengths and fostering a sense of ownership.
Target Outcomes
Open to principal/lead UX roles, design consultancy,
and mentorship conversations.